Sitecore Symposium | SitecoreAI: Customized SaaS Powered by Sitecore Studio

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SitecoreAI - Custom SaaS

Sitecore has officially unveiled SitecoreAI, a next-generation digital experience platform that places artificial intelligence at the heart of modern marketing. Built on the foundation of Sitecore XM Cloud, this composable SaaS solution unifies content, data, and personalisation into a single platform designed for speed, scalability, and intelligence.

What makes SitecoreAI different?

As customer journeys shift from static search to AI-driven discovery, SitecoreAI enables brands to engage audiences in real time, making every interaction feel personal, connected, and perfectly timed. The platform helps marketing teams:
  • Launch campaigns faster
  • Optimise workflows through AI automation
  • Scale personalisation without adding complexity
At its core lies Agentic Studio, a collaborative workspace where marketers and AI work together to plan, create, and personalise experiences. This studio introduces 20 AI-powered agents that automate tasks such as campaign planning, content migration, production, and testing. Marketers can even design custom agents and workflows using intuitive, no-code visual tools.

Introducing Sitecore Studio

The image from Sitecore Symposium highlights Sitecore Studio, the extensibility engine behind SitecoreAI. It’s a unified framework that allows marketers, developers, and partners to tailor the platform safely and at scale. Sitecore Studio consists of four key components:

SitecoreAI - Sitecore Studio

Agentic Studio

The heart of SitecoreAI, Agentic Studio, is where marketers design and govern AI agents that personalise and optimise campaigns. It supports Agentic Flows for orchestrating multi-step campaigns and Spaces for real-time collaboration between humans and AI.

App Studio

App Studio is the hub for developers and partners to configure custom or public apps, extensions, and AI agents using APIs and SDKs. This enables organisations to build tailored solutions that integrate seamlessly into SitecoreAI.

Marketplace

Marketplace acts as SitecoreAI’s app store, allowing marketers to discover and install apps and AI agents without coding. Developers can publish their apps for universal availability, creating a vibrant ecosystem of ready-to-use extensions. This will allow you to monetise your apps for the public market. Or just publish apps for your customers only. It's up to us to decide.

Sitecore Connect

Sitecore Connect provides integration capabilities through pre-built connectors and recipes, enabling organisations to connect SitecoreAI with thousands of third-party applications. It supports automated workflows, intelligent data mapping, and real-time monitoring for seamless interoperability. 

Why this matters

SitecoreAI and Sitecore Studio together represent a major leap forward for digital experience management. By combining AI-powered automation with a customizable SaaS architecture, Sitecore gives brands the tools to:
  • Deliver hyper-personalised experiences at scale
  • Reduce operational complexity
  • Accelerate digital transformation
Leading brands like Berkeley Homes, AFL, Regal Rexnord, and Hexagon are already leveraging SitecoreAI to automate content migration and create contextually aware content, cutting timelines from months to weeks.

Disclaimer:
This content was generated with the assistance of AI to provide timely insights during the fast-paced announcements at Sitecore Symposium.