The economy of today isn't standing still. Every day, every hour perhaps even every second there is something going with your business. With further globalization of your brand, this means you need to be on top of the game 24/7. With the increase of your business, the complexity of maintaining your brand across omni channels is becoming hard to handle.
The complexity of working with internal and external
parties on campaigns, brand strategy, etc can soon troublesome. Who did create
the image, is it already approved, can it be used within the EMEA? You want to
avoid asking those questions and start taking action.
A good example is the Covid pandemic. How fast was your organization able to reach all your customers through out your channels? Without compromising your brand guidelines just to be able to keep up the pace. Wouldn't it be nice to have an application that could have helped your business in solving this content crisis?
- Digtal Asset Management
- Marketing Resource Management
- Content Marketing Platform
- Product Content Management
- Web-to-Print
Content Hub modules
Sitecore Digital Asset Management (DAM)
Manage and control every phase of a marketing project from content planning to publishing
- Manage agile or structured waterfall-based workflows
- Leverage
machine learning to tag content with appropriate metadata
- Intuitive
filters, faceted and full-text search
- Digital
Rights Management to control access to copyrighted/licensed material
- Send
DRM requests via email using an email template
- Public
link to assets, with the ability to crop, resize, and transform images on
demand and in real-time
- Manage
both WIP and finished assets with versioning and draft options
- Review,
annotations, and approval workflow
- Drag-and-drop
file uploads
- Media
conversion on-the-fly
- In-browser
image and video previews
- Batch
option for uploading, downloading, editing, and deleting assets
- Smart
cropping and resizing assets
- Intelligent
dashboards, reporting, and analytics
- Integrates
easily with your martech stack
Sitecore Marketing Resource Management (MRM)
Manage and
control every phase of a marketing project from content planning to publishing
- Manage
agile or structured waterfall-based workflows
- Visual
and intuitive dashboards
- Build
basic and multi-stage projects with chained and parallel activities
- Leverage
pre-built workflow templates
- Visualize
timelines with Gantt charts
- Task
management, resource allocation, and budgeting
- Collaborate
in real-time with online proofing tools
- Easily
configure email and real-time auto-notifications
- Span
channels, markets, and brands with consistent
metadata
- Collaborate
with internal or external teams
- Visualize
marketing planning and execution calendar
- Integrate with e-commerce, CRM, social media, and other apps
Boost the
speed, scale, and impact of content marketing
- Visual
campaigns and publications calendars
- Extensive
search functionality using facets and filters
- Strategy
board with dual pivot views to proactively identify gaps in content
- Manage
multiple content types and versioning
- Coordinate
tasks and workflow across reviewers and other stakeholders
- Automated workflows and user assignments
- Reporting
and governance
- Engagement
value to measure content performance
- Shared
environment for easy collaboration among content creators, editors, curators,
and consumers
- Content
localization, adaptation, or duplication for reuse
- Enforce
security and permissions through user groups and policies
- Email and real-time notifications for specific events
Sitecore Product Content Management (PCM)
Manage and automate product content for better e-commerce- Enrich product information with marketing content
- Support multiple brands and product hierarchies
- Include product data from ERP, MDM, or PLM systems
- GS1 GPC Schema ready
- Supports product localization
- Easy collaboration among marketing, commerce, and product managers
- Control product content availability by market, channel, or retailer
- Easily manage internal or external user access and permissions
- Create product collections with ability to search, view, select, download
- Publish content to web, social media, CRM, or commerce systems
Sitecore Web-to-print (W2P)
- Easy to use, browser-based UI for quick collateral creation
- Create and control centralized templates, yet allow users to personalize collateral from their browser
- Combine layout templates with product content or other structured information
- Generate posters, flyers, business cards, product specs, and more with flexibility while enforcing brand consistency